Mike Henry
Author
Language
English
Description
As you'll learn in this book, product pitching is over. When you can match customer outcomes to your specific solution, you both win.
Sales leaders need to be better coaches. Reading call reports, then creating bar charts and graphs showing sales activity is meaningless. Yes, meaningless. The only thing that matters are results. Sales professionals are accountable for results. And consistent sales results are the foundation of any growing business....